- The content of a communications plan;
- Basic research methodologies for initial and evaluation research components;
- How to develop marketing and public relations goals, objectives, strategies and tactics for plan inclusion; and
- How to write a communications plan outline.
This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).