Developing a Winning Communications Plan


The knowledge and skills offered in this class are a necessity in developing successful communications plans that move organizations to achieve business objectives. This course provides an overview of the components included in communications plans, followed by a step-by-step learning opportunity for participants to develop their own communications plans. Participants will leave the session with a plan outline for their organizations.

Learning Objectives:

  • The content of a communications plan;
  • Basic research methodologies for initial and evaluation research components;
  • How to develop marketing and public relations goals, objectives, strategies and tactics for plan inclusion; and
  • How to write a communications plan outline.

Class Format

This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).


Member (Free)


87 Min


Debbie Mason APR