Marketing & PR on a Shoestring


During challenging financial times, marketing seems to be the first thing on the chopping block because it is seen as a luxury, while programs and services are a necessity. On the surface, this makes sense. However, marketing and PR is vital to every facet of your organization and (if done right) can actually increase the capacity of your organization and make furthering your mission easier. How is this possible?

In this webinar, we will explore:

  • The relationship between marketing communications and organizational capacity (including fundraising).
  • Ways to help ensure marketing communications is not forgotten, even if staff positions are cut.
  • The most common mistakes nonprofit organizations make when it comes to marketing and public relations.
  • Strategies for improving your organizations message and brand.
  • Real things you can do TODAY (at no cost) to market your nonprofit organization and further its mission.

Learning Objectives:

At the end of this webinar, nonprofit agency decision-makers will be able to:

  • Get others on board: Explain to non-marketing staff, managers and board members why marketing/PR is vital to every facet of their nonprofit’s mission.
  • Get their story straight: Guide their nonprofit organization through a communications and branding audit, resulting in a roadmap for strengthening their message.
  • Get to work right away: Implement specific no-cost communications and marketing projects that will increase their nonprofit ’s capacity.

Class Format

This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).


Member (Free)


88 Min


Hannah Brazee Gregory